24. What are the two dimensions of the market growth market share matrix (BCG-matrix) and their conceptual

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24. What are the two dimensions of the market growth–

market share matrix (BCG-matrix) and their conceptual foundations? What does a firm want to ensure by applying this portfolio?

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Essentials Of Strategic Management Effective Formulation And Execution Of Strategy In The Era Of Sustainability

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Authors: Thomas Wunder

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24. What are the two dimensions of the market growth market share matrix (BCG-matrix) and their conceptual

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Essentials Of Strategic Management Effective Formulation And Execution Of Strategy In The Era Of Sustainability

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