3 Explore how the UKs oldest brewer (Shepherd Neame) has reacted to the growth in popularity of...

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3 Explore how the UK’s oldest brewer (Shepherd Neame) has reacted to the growth in popularity of small craft brewers by developing its own ‘heritage’

range. Is this a justifiable attempt to protect its flank from these more specialist niche products?

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Strategic Management Awareness And Change

ISBN: 9781473786530

10th Edition

Authors: John Thompson, Frank Martin, Jonathan Scott

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Question Posted: Oct 05, 2024 09:00 AM

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3 Explore how the UKs oldest brewer (Shepherd Neame) has reacted to the growth in popularity of small craft brewers by developing its own heritage range. Is this a justifiable attempt to protect its...
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3 Explore how the UKs oldest brewer (Shepherd Neame) has reacted to the growth in popularity of...

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Strategic Management Awareness And Change

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