3. Imagine that you are the Social Media Manager for a local charity that helps disadvantaged children. Every year you are responsible using social media to promote the Annual Gala Fundraising Ball. The goal is to use social media to attract as many people as possible to buy tickets to the event and make donations on the night. The charity has a presence on Facebook, Twitter and Instagram. Please make a list of the Vanity and Conversion Metrics for this event from the preparation phase through to its evaluation. Also, please explain how you will measure how social media directly infuenced any offine conversion.