_____ 3. Market segmentation is the way a company decides to group customers, based on important differences
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_____ 3. Market segmentation is the way a company decides to group customers, based on important differences in their needs or preferences, in order to gain a competitive advantage. True/False
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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