_____ 3. Market segmentation is the way a company decides to group customers, based on important differences

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_____ 3. Market segmentation is the way a company decides to group customers, based on important differences in their needs or preferences, in order to gain a competitive advantage. True/False

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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Question Posted: Oct 16, 2024 08:00 AM

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_____ 3. Market segmentation is the way a company decides to group customers, based on important differences in their needs or preferences, in order to gain a competitive advantage. True/False
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_____ 3. Market segmentation is the way a company decides to group customers, based on important differences

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Essentials Of Strategic Management

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