3 Pivotal zones: markets that could, in the long term, tip the balance of power or control...

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3 Pivotal zones: markets that could, in the long term, tip the balance of power or control away from a company in favour of a rival, if freely dominated by a competitor – a position is needed more for defensive purposes than dominance.

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Strategic Management Awareness And Change

ISBN: 9781473786530

10th Edition

Authors: John Thompson, Frank Martin, Jonathan Scott

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