3 Thinking about the various possible growth markets around the world, would you advise Arelik to open

3 Thinking about the various possible growth markets around the world, would you advise Arçelik to open up more country markets as part of its growth strategy? Or should the company concentrate primarily on its existing countries?

You can assume that Arçelik is typical of many companies with only a limited amount of resources – both financial and human – to undertake further expansion