_____ 4. Switching costs arise when it costs a customer time, energy, and money to switch from

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_____ 4. Switching costs arise when it costs a customer time, energy, and money to switch from the products offered by one established company to the products offered by a new entrant. True/False

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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