5 With the introduction of the web, it has been argued that this: ‘will give consumers increased access to a vast selection of goods but will cause a restructuring and redistribution of profits amongst stakeholders along the

[value] chain’ (Robert Benjamin and Rolf Wigand). Discuss the strategic implications of this comment from the viewpoint of

(a) a major retailer and

(b) a small to medium-sized supplier of local building services.