Assume you are in charge of developing the strategy for a multinational company selling products in some 50 countries around the world. One of the issues you face is whether to employ a multi domestic, transnational, or global strategy.

a. If your company’s product is mobile phones, do you think it would make better strategic sense to employ a multi domestic strategy, a transnational strategy, or a global strategy? Why?

b. If your company’s product is dry soup mixes and canned soups, would a multi domestic strategy seem to be more advisable than a transnational or global strategy? Why or why not?

c. If your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multi domestic strategy or a transnational strategy or a global strategy? Why?