Based on your experiences as a computer, tablet, or smartphone user, does Apple, Inc.s strategy as described

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Based on your experiences as a computer, tablet, or smartphone user, does Apple, Inc.’s strategy as described in Concepts & Connections 1.2 seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Apple Inc.’s strategy that can lead to sustainable competitive advantage?

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Essentials Of Strategic Management

ISBN: 9781260575668

7th International Edition

Authors: John E. Gamble

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