Elements of Googles strategy have evolved in meaningful ways since the companys founding in 1998. After reviewing

Question:

Elements of Google’s strategy have evolved in meaningful ways since the company’s founding in 1998. After reviewing the company’s history at www.google.com/about/

company/history/ and all of the links at the company’s investor relations site

(investor.google.com), prepare a one- to two-page report that discusses how its strategy has evolved. Your report should also assess how well Google’s strategy passes the three tests of a winning strategy.

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Ali Khawaja

my expertise are as follows: financial accounting : - journal entries - financial statements including balance sheet, profit & loss account, cash flow statement & statement of changes in equity -consolidated statement of financial position. -ratio analysis -depreciation methods -accounting concepts -understanding and application of all international financial reporting standards (ifrs) -international accounting standards (ias) -etc business analysis : -business strategy -strategic choices -business processes -e-business -e-marketing -project management -finance -hrm financial management : -project appraisal -capital budgeting -net present value (npv) -internal rate of return (irr) -net present value(npv) -payback period -strategic position -strategic choices -information technology -project management -finance -human resource management auditing: -internal audit -external audit -substantive procedures -analytic procedures -designing and assessment of internal controls -developing the flow charts & data flow diagrams -audit reports -engagement letter -materiality economics: -micro -macro -game theory -econometric -mathematical application in economics -empirical macroeconomics -international trade -international political economy -monetary theory and policy -public economics ,business law, and all regarding commerce

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