Understand that a companys strategy tends to evolve over time because of changing circumstances and ongoing management

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Understand that a company’s strategy tends to evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy.

LOS Learn the three tests of a winning strategy.

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Essentials Of Strategic Management The Quest For Competitive Advantage

ISBN: 1259546983

5th Edition

Authors: John Gamble, Arthur Thompson, Margaret Peteraf

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