Understand that a companys strategy tends to evolve over time because of changing circumstances and ongoing management
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Understand that a company’s strategy tends to evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy.
LOS Learn the three tests of a winning strategy.
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Essentials Of Strategic Management The Quest For Competitive Advantage
ISBN: 1259546983
5th Edition
Authors: John Gamble, Arthur Thompson, Margaret Peteraf
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