Explore lululemon athleticas website at info.lululemon.com and see if you can identify at least three ways in

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Explore lululemon athletica’s website at info.lululemon.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival athletic apparel firms. Is there reason to believe that lululemon’s differentiation strategy has been successful in producing a competitive advantage? Why or why not?

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Essentials Of Strategic Management The Quest For Competitive Advantage

ISBN: 1259546983

5th Edition

Authors: John Gamble, Arthur Thompson, Margaret Peteraf

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