Gain command of the major avenues for developing a competitive advantage based on differentiating a companys product

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Gain command of the major avenues for developing a competitive advantage based on differentiating a company’s product or service offering from the offerings of rivals.

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Essentials Of Strategic Management The Quest For Competitive Advantage

ISBN: 9780078112898

4th Edition

Authors: John Gamble, Arthur Thompson, Jr., Margaret Peteraf

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