=+needs of a niche, or developing resource strengths and competitive capabilities rivals cant imitate or trump (or
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=+needs of a niche, or developing resource strengths and competitive capabilities rivals can’t imitate or trump (or a mixture of these)? What is there about McDonald’s strategy that can lead to sustainable competitive advantage?
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Essentials Of Strategic Management The Quest For Competitive Advantage
ISBN: 9780078137143
2nd Edition
Authors: John Gamble, Jr. Arthur Thompson
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