Peruse the business group listings for United Technologies shown below and listed at its website ( www.utc.com

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Peruse the business group listings for United Technologies shown below and listed at its website ( www.utc.com ). How would you characterize the company’s corporate strategy? Related diversification, unrelated diversification, or a combination related-unrelated diversification strategy? Explain your answer.

Carrier—the world’s largest provider of air-conditioning, heating, and refrigeration solutions.

Hamilton Sundstrand—technologically advanced aerospace and industrial products.

Otis—the world’s leading manufacturer, installer, and maintainer of elevators, escalators, and moving walkways.

Pratt & Whitney—designs, manufactures, services, and supports aircraft engines, industrial gas turbines, and space propulsion systems.

Sikorsky—a world leader in helicopter design, manufacture, and service.

UTC Fire & Security—fire and security systems developed for commercial, industrial, and residential customers.

UTC Power—a full-service provider of environmentally advanced power solutions.

L’Oréal • Maybelline, Lancôme, Helena Rubinstein, Kiehl’s, Garner, and Shu Uemura cosmetics.
• L’Oréal and Soft Sheen/Carson hair care products.
• Redken, Matrix, L’Oréal Professional, and Kerastase Paris professional hair care and skin care products.
• Ralph Lauren and Giorgio Armani fragrances.
• Biotherm skin care products.
• La Roche–Posay and Vichy Laboratories dermocosmetics.
Johnson & Johnson • Baby products (powder, shampoo, oil, lotion).
• Band-Aids and other first-aid products.
• Women’s health and personal care products (Stayfree, Carefree, Sure & Natural).
• Neutrogena and Aveeno skin care products.
• Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat).
• Prescription drugs.
• Prosthetic and other medical devices.
• Surgical and hospital products.
• Acuvue contact lenses.

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Essentials Of Strategic Management The Quest For Competitive Advantage

ISBN: 9780078112898

4th Edition

Authors: John Gamble, Arthur Thompson, Jr., Margaret Peteraf

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