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Strategic Planning For Public Relations

ISBN: 978-0805852394

2nd Edition

Authors: Ronald D. Smith

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Question Posted: Sep 23, 2024 08:01 AM

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=+Will the use of fear appeal make the source more persuasive?
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=+Fear Appeal (If you answer "yes" to these questions, the fearful message may be effective.)
=+Is the fear relevant to the issue?
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Strategic Planning For Public Relations

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