2. TEAM EXERCISE Form small groups for this collaborative exercise in analyzing design. Photocopy or scan a page from a book or a magazine. Choose a page that does not contain advertisements. Each person works independently for the first part of this project:

One person describes the design elements.

One person evaluates the design. Which aspects of the design are effective, and which could be improved?

One person creates a new design using thumbnail sketches.

Then meet as a group and compare notes. Do all members of the group agree with the first member’s description of the design? With the second member’s evaluation of the design? Do all members like the third member’s redesign? What have your discussions taught you about design? Write a memo to your instructor presenting your findings, and include the photocopy or scan of the page with your memo. For more about memos, see Ch. 9, p. 247.