Questions and Answers of Strategic Market Management

3) In an organization under a turnaround process, who will be the best champion to promote the use of DEA techniques to perform the organizational retrenchment? Justify your answer.
2) What tools will be mostly used in an ambidextrous organization? Provide evidence for your answer through the activities that the ambidextrous organization performs.
1) What type of innovations can be best managed through a portfolio of new product development and its quantitative selection method?
3) How can strategic alliances be evaluated using multi‐criteria decision making? Review the methodology used in Chapter 3.
2) Identify applications in linear programming that have been employed in strategic decisions in the automobile industry.
1) Different consulting firms have developed tools to support managing multi‐business companies, e.g. BCG Growth‐Share Matrix and McKinsey/GE Industry Attractiveness‐Business Strength Matrix
6) Consider the expansion of the Case study with the use of another methodology such as System Dynamics. For an example and further ideas, see Wang et al. (2017) and Chapter 12.
5) Evaluate the article by Sampath et al. (2015) using the lessons learned from the Case study, e.g. what is different? What is similar? What are the reasons for choosing multiple stages and models?
4) What additional information/metrics will you consider to make a decision on selecting the projects?
3) What will be the minimum budget to perform all of the projects? Does it make sense to perform all of the projects? Respond considering aspects related to risks.
2) Perform sensitivity analysis related to tolerance to risk (e.g. how much is prepared to lose), aggressiveness in return on investments and productivity improvements.
1) Develop the Excel model as described previously and verify the results obtained coincide with the figures.
4) What other management science tools can entrepreneurs employ? Explain the strengths and weaknesses of each tool.
3) What sources can entrepreneurs employ to obtain probabilities for the components of the cash flow? Explain the strengths and weaknesses of each source.
2) Recently, scholars have suggested that the most important resource for entrepreneurs is their networks. Explain the benefits and issues of networks.
1) What will be the most important differences in the business plan between the different types of entrepreneurs’ intentions: Lifestyle business, Long term business and High growth business?
4) What are the conditions needed to employ the information collected from customers on strategy design or strategy change?
3) List the sources of information for capturing customers’ mood. What systems (data capture and analysis) need to be developed in order to have a systematic understanding of customers?
2) What other management science tools can help the selection of targets for performance measures? Explain the strengths and weaknesses of the tools.
1) What are the differences between input, process and output measures?What organizational factors influence the importance between input, process and output measures?
4) In health services, what is the value added generated by the service? How do you measure this? What proportion of the processes related to health services occur outside the hospital? Why?5) How do
3) Consider the treatment pathways for an old person who arrives at Accident and Emergency with pain in the abdomen and bleeding. This situation may result in cancer in the digestive system. Consider
2) Develop a conceptual discrete event model for the unit. Find an article describing a similar discrete event model and compare it with your proposal. What was missing? Why?
1) Select two units and develop a process map indicating the most important performance metrics for the unit.
4) What are the implications of integrating organizational processes in information systems in terms of Big Data and Analytics? What are the perils of Big Data and Analytics without a clear model of
3) What are the strengths and weaknesses of using simulation and statistical methods to evaluate and redesign organizational processes?
2) What is the concept of structural holes in social networks? What is modularity in social networks?
1) What are the strengths and weaknesses of the methods (both presented in this book and other methods found through your own research) used to evaluate social networks? What is the impact of Big
3) Using the simulation model in the website, answer these two questions:● What is the best combination of wine tasting employees, average price per bottle and advertising budget in order to
2) What are the external factors in the map? What additional external factors can you include in the resource map?
1) What additional resource will you add to the map for your specific case?
4) What are the limitations of financial modeling in understanding the business performance?
3) What other management science tools may be suitable for resource management processes?
2) What are key factors affecting the development of resources? How will you identify the delays in the process of building resources? What will be delays for the resources identified in the previous
1) What are the different classifications of resources existing in the literature?What are the types of capabilities discussed in the literature?
4) What will be the best possible combination of goal setting for both companies for the previous two variables?
3) What will happen to a cost advantage company if the product technology gap is large? Adjust variable “Differentiation leader Product technology”from its current value to 25% and 50% higher.
2) What is the impact on prices for both companies when a differentiation advantage company wants to achieve a high market share? Adjust variable “Differentiation leader expected market size”
1) Which company will achieve the highest market share if the market is split evenly between price sensitive and product feature sensitive consumers?
5) What other management science tools will you employ to identify, evaluate and address the drivers behind the business strategies?
4) What do you think the proportion of companies following cost advantage vs. differentiation advantage is? What is usually informed in the business press?
3) What drivers do you consider most difficult to control in a differentiation advantage strategy? Use examples of current companies to support your consideration.
2) What drivers do you consider most difficult to control in a cost advantage strategy? Use examples of current companies to support your consideration.
1) Find other strategy recipes and compare with the two business strategies.
4) Produce a map of the competitive dimensions that exist in the industry and the level of interconnectedness between companies. What will be the size of a NKC model?
3) What are the most important feedback processes in the development of the camera industry over time? Did the feedback processes change from one type of product to another?
2) Based on Figure 5.14, what group of companies will create the next innovation in the industry? Explain your answer.
1) What drivers have pushed the displacement of the film‐based and digital cameras over the last 20 years? Did you see any similarities between the two?
4) What types of forecasting methods are employed to predict the development of a market?
3) What other management science tools will you employ to identify, evaluate or address strategic issues existing in each stage of the industry evolution?
2) What is the role of timing to market in the success of a company? What stage will be simpler in terms of strategies?
1) There are numerous literature streams explaining the evolution of industries.See Further reading for some examples. Explore one stream in particular and infer the implicit behavior of companies:
3) What other adjustment will you make to the model? Try to implement and discuss the new insights generated.
2) What will happen if easyJet starts with a price similar to large airlines?Adjust variable “Fare Set by Startup” to 0.25.
1) Which strategic option will help easyJet to be successful considering that it needs 1 million passengers?
4) Develop a 2×2 matrix using two dimensions: duration of the service(predictable vs. unpredictable) and price variability (fixed vs. variable).Then allocate industries that you know in each
3) What other management science tools will you employ to identify, evaluate or address strategic issues raised by the Five Forces?
2) What factors will you consider to expand Five Forces analysis? For example, companies that are neither suppliers nor buyers but complement the companies in the industry can be an addition to the
1) Find other frameworks to evaluate the dynamics of the industry and compare with the Five Forces. For example, read Holmberg and Cummings(2009) on selecting strategic partners for alliances.
6) Find out information about the Big Mac Index published by The Economist.Explain how it can be employed for a PESTE analysis.
5) Visit the websites of www.imf.org, www.worldbank.org and www.oecd.org .What are their main forecasts? How are they prepared? Prepare a critique of their methods.
4) What can be an appropriate management science tool to support PESTE analysis in the clothing industry? Why?
3) What are the weaknesses of PESTE analysis? You may want to use Burt et al.(2006).
2) What are the key organizational processes related to evaluate the external environment?
1) What are the main differences between PESTE factors affecting a capital intensive industry, such as energy generation, and a service industry, e.g.fast food?
3) What will be a key profession to take each role in 10 years?
2) What activities will benefit the most from big data analytics?
1) What management science tools and methods are more convenient for each actor? Why?
3) How can you ensure a representation of a system is considered during asset orchestration?
2) Find a list of big data analytics tools to perform descriptive analytics. How can you apply descriptive analytics to support asset orchestration processes?
1) What is the impact of data velocity on managerial cognition? What new abilities should managers have to manage high data velocity? Think of an example of a company and industry to answer these
Facebook’s move towards stand-alone applications prove that sometimes less is more. When might a multifunctional application be more appealing to mobile users?
Facebook displays content according to an algorithm that determines the importance of user content. A user’s Instagram feed displays content chronologically.Looking to the future of social media,
How might a stand-alone application relieve some of the frustrations users feel towards larger applications? As a practitioner, is it better to focus on usability or additional features for audiences?
Much debate centers around how technology influences users in a positive or negative manner. Based on what we know about communication studies models and paradigms, how can you explain the positive
It is argued that youth may feel a sense of gratification by engaging in civic engagement through technology, rather than traditional means such as volunteering or voting. Which of the six paradigms
How might the younger generation target audience of CIRCLE impact behavior change outcomes? How could producers use social media to better market this audience in their communication strategy?
What are the biggest opportunities for a uniform GRI process? What challenges will they have to overcome in the future?
Why is it more important than ever for companies to consider increased transparency about the sustainability of their products in the age of social media?
How does the Global Reporting Initiative align with the principles of We First marketing?
Audiences did not immediately react positively to the hypermediacy format of Rising Star. How can this reaction be explained based on the principles of remediation theory? What would you advise if
One of the great advantages of Rising Star over other reality competition shows is the increased interactivity from audiences. How does the process of audience identification change as the voting
How did reality television musical competitions change many of the transparent immediacy norms of traditional television broadcasting?
What steps can be taken to ensure that the cultural norms of your target audience are included within the narrative?Makgabaneng combines a broadcast narrative and community reinforcement in a
What are the greatest advantages to utilizing an E-E approach to behavior change, like the production of Makgabaneng? How does the likelihood for behavior change transition when media is not produced
What role does WITNESS play today in the way audiences create their stories through video? How is this different from the initial conception of the WITNESS project?
What advantages did WITNESS gain when they started using a more community approach to reaching audiences? What challenges still remained?
How is technology being used as a solution in the WITNESS project? Apply principles of the digital divide.
What role did narratives play in the spread of the Kony 2012 movement? How could the movement have had less of Jason Russell’s narrative, and more from its audiences?
What are some possible reasons why the Kony 2012 movement did not result in tangible social change outcomes? What could future social change campaigns do differently to mobilize audiences into action?
How did social media make it easier to spread the Kony 2012 video? Why was the content of the message something that so many Internet users felt inclined to spread to their social network?
When might it prove more beneficial to obtain public health information from a more diffusion-oriented website, rather than a community-oriented social networking community such as Diabetes: A Family
How does the media structure of Diabetes: A Family Matter encourage audience and community participation? What are some possible barriers for a physician’s willingness to participate in the program?
Diabetes: A Family Matter hinges on cultural nuances to spread information about diabetes treatment and management. What are some possible ways that social media can be utilized in this process? How
Based on the activation model of information exposure, at what stage of a public health campaign like Diabetes: A Family Matter is best to hook the audience through a narrative technique? What role
How is @WalmartLabs able to use the geographical feature of data to research their audience more critically than a homogenized mass? Why is this important in today’s digital environment?
One of the advantages of @WalmartLabs is the ability to categorize qualitative conversations on social media platforms, such as Facebook and Twitter. How might Walmart use these conversations to
Why is it important for big retail stores like Walmart to have unique monitoring and evaluation software like @WalmartLabs? How might this put them ahead of their competitors?
How does the Brazilian culture speak to the brand experience of organizations and communities on Orkut? In a culture where brands must engage their fans on various digital platforms, what advice
How did the community structure of Orkut speak to the changing role of the digital consumer? Why would consumers be more interested in participating with these messages rather than a diffusion

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