How did the community structure of Orkut speak to the changing role of the digital consumer? Why

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How did the community structure of Orkut speak to the changing role of the digital consumer? Why would consumers be more interested in participating with these messages rather than a diffusion strategy?

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Strategic Social Media From Marketing To Social Change

ISBN: 978-1118556849

1st Edition

Authors: L. Meghan Mahoney

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Question Posted: Sep 23, 2024 10:00 AM

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How did the community structure of Orkut speak to the changing role of the digital consumer? Why would consumers be more interested in participating with these messages rather than a diffusion...
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How did the community structure of Orkut speak to the changing role of the digital consumer? Why

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Strategic Social Media From Marketing To Social Change

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