Discuss Kotters eight steps for leading organizational change. John Kotter believes that organizational change fails for one

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Discuss Kotter’s eight steps for leading organizational change. John Kotter believes that organizational change fails for one or more of eight common errors.

He proposed eight steps that organizations should follow to overcome these errors. The eight steps are

(1) establish a sense of urgency, (2) create the guiding coalition, (3) develop a vision and strategy,

(4) communicate the change vision, (5) empower broad-based action, (6) generate short-term wins,

(7) consolidate gains and produce more change, and

(8) anchor new approaches in the culture. T-789

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Organizational Behavior

ISBN: 9780070182615

9th International Edition

Authors: Robert Kreitner

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