Anheuser-Busch, owner of the Budweiser and Bud Light brands, was once the largest brewer in the United

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Anheuser-Busch, owner of the Budweiser and Bud Light brands, was once the largest brewer in the United States, with a nearly 50 percent market share and annual revenues of \($16\) billion. In 2008, a group of Missouri beer consumers filed suit under the Clayton Act to enjoin the acquisition of Anheuser-Busch by InBev. InBev, itself the result of a merger of a large Belgian company with a large Brazilian company, was already the world’s largest brewer at the time of the merger announcement. InBev primarily competed in the U.S. market by selling imported beers brewed in other countries, including the Stella Artois and Beck’s brands,25 but in most U.S. locations these beers account for less than 2 percent of the market. However, InBev also brewed and distributed in the United States the popular Labatt beer, which accounted for a significant portion of beer sales in some geographic locations, including Buffalo, Rochester, and Syracuse, New York. Ultimately, the merger was allowed to proceed. In general, what notification must large companies make to the DOJ and FTC prior to consummating a merger? For what purpose? As a condition of the merger, the DOJ required InBev to sell off one of its brands. Which brand do you think it was required to sell off? What is the term used to describe such a required sale of a part of a business?

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The Legal And Ethical Environment Of Business

ISBN: 9781454893028

2nd Edition

Authors: Gerald R. Ferrera, Mystica M. Alexander, William P. Wiggins, Cheryl Kirschner, Jonathan J. Darrow

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