Assume that you have a line chart with a vertical axis scaled from 0 to 100 and

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Assume that you have a line chart with a vertical axis scaled from 0 to 100 and data points that vary within a range of roughly 10 to 90. How would you influence audience perceptions if you increased the vertical scale so that it stretched from 0 to 200 instead of 0 to 100?

a. The scaling change would have no affect on audience perceptions.

b. The scaling change would maximize the perceived variations in the data.

c. The scaling change would minimize the perceived variations in the data.

d. You have no way of predicting in advance how the scaling change would affect perceptions.

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Excellence In Business Communication

ISBN: 9780134319056

12th Edition

Authors: John Thill, Courtland Bovee

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