Effective business messages are a. Entertaining, blunt, direct, opinionated, and persuasive. b. Practical, objective, concise, clear, and

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Effective business messages are

a. Entertaining, blunt, direct, opinionated, and persuasive.

b. Practical, objective, concise, clear, and persuasive.

c. Personal, clear, short, catchy, and challenging. 

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Excellence In Business Communication

ISBN: 9780134319056

12th Edition

Authors: John Thill, Courtland Bovee

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