If packaging and presentation are only superficial, why are they so important in proposal writing?

a. Readers tend to prejudge the quality of your products and services based on the quality of your proposal.

b. They show that you’re more than just a “numbers” person—that you can think creatively.

c. They show the audience that you’re willing to invest time and money in getting your proposal accepted.

d. Attractive documents almost always have high-quality information in them.