Message Strategies: Analytical Reports; Communication Ethics: Resolving Ethical Dilemmas [LO-1], Chapter 1 Imagine you are a reputable realtor marketing residential properties. There is a new residential project by renowned builders that has caught the attention of potential buyers due to its eco-friendly advertising campaign visuals. After taking the first customer on a site visit, you’ve discovered that the photographs of lush green landscapes presented in the advertisement do not match up to those of the actual property, and appear modified.

You realize that this could be misleading and decide to write a report to the builders, profiling your customers’

interest in the project and informing them about the modified visuals.