Message Strategies: Analytical Reports [LO-1] [LO-2]

Your company develops a mobile phone app that helps people get detailed technical information about products while they are shopping. The original plan was to incorporate Quick Reference

(QR) codes into the app so that people could scan QR stickers placed on product displays in retail stores. After decoding the QR code, the app would then pull up information about the product on display. However, you’ve recently learned about near-field communication, a short-range radio technology that might be able to accomplish the same thing in a way that is simpler for consumers to use.

Your task: Research the prospects for QR codes and NFC technology and write a short comparative report. Draw a conclusion about which technology you think will dominate in the coming years.