Message Strategies: Good-News Messages [LO-4]

Most people have heard of the Emmy, Grammy, Oscar, and Tony awards for television, music, movies, and theater performances, but fewer know what the Webby award is all about. Sponsored by the International Academy of Digital Arts and Sciences, the Webbys shine a spotlight on the best in website design, interactive media, and online film and video.10 Your task: Visit the Webby Awards website, click on Winners, and choose one of the companies listed as a winner in the Websites or Interactive Advertising categories. Now imagine you are the chief online strategist for this company, and you’ve just been informed your company won a Webby. Winning this award is a nice validation of the work your team has put in during the last year, and you want to share their success with the entire company. Write a brief post for the internal company blog, describing what the Webby awards are, explaining why they are a significant measure of accomplishment in the online industry, and congratulating the employees in your department who contributed to the successful web effort.