Message Strategies: Informational Reports [LO-5]

From your college library or company websites, find the annual reports recently released by two corporations in the same industry. Analyze each report, and be prepared to discuss the following questions in class:

• What organizational differences, if any, do you see in the way each corporation discusses its annual performance? Are the data presented clearly so that shareholders can draw conclusions about how well the company performed?

• What goals, challenges, and plans do top managers emphasize in their discussion of results?

• How do the format and organization of each report enhance or detract from the information being presented?