Message Strategies: Making Routine Requests; Completing:

Evaluating Content, Organization, and Tone

[LO-2], Chapter 5 Analyze the strengths and weaknesses of this message and then revise it so that it follows this chapter’s guidelines for routine requests for information:

Our company is currently facing a crisis situation with some negative reports appearing in the local press. Our current PR agency seems ill-equipped to handle this crisis and we are currently looking for a suitable alternative with expertise in crisis management. We’d appreciate it if you sent us your corporate profile and a summary of work done in the area of crisis communications. Given the negative publicity we’ve received, please also let us know your strengths in media management and how you would attempt to resolve the issue.