Message Strategies: Proposals [LO-7] Select a product you are familiar with and imagine you are the manufacturer trying to get a local retail outlet to carry it. Use the Internet and other resources to gather information about the product.

Your task: Write an unsolicited sales proposal in letter format to the owner (or manager) of the store, proposing that the item be stocked. Use the information you gathered to describe some of the product’s features and benefits. Then make up some reasonable figures, highlighting what the item costs, what it can be sold for, and what services your company provides (return of unsold items, free replacement of unsatisfactory items, necessary repairs, and so on).