Planning: Analyzing the Situation, Selecting Media;

Media Skills: Email [LO-4] Your crisis communications firm has been hired to project the right the image of a pharmaceutical company. In recent days, the company has received threatening emails and disturbing phone calls from two social activists about alleged contamination in its insulin vials. They threaten to take their story to the media. How would you analyze this situation?

Which media and channels do you think are best suited for your strategy and why? If this crisis had already been reported in social media, how would you have handled this case differently? Post an email to your client on the strategy you plan to adopt, your selection of channels and media, and the rationale behind each.