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Some changes in the business environment happen gradually and often with predictably. Such as when an aging consumer population increase or decreases demand for particular goods and services or when a particular brand or type of products falls out of fashion.

Companys need to anticipate and respond to such changes, but they don’t fundamentally altar the way businesses operates.

Other types of changes, however can be downright traumatic—or exciting, depending on whether your benefiting from a change or getting steamrolled by it. Online retailing, digital music, communicating by mobile, and social media are examples of changes that permanently shifted the way many consumers behave and many businesses operate.

Each of these are a disruptive innovation, a development so fundamentally different and far reaching that they can create new professions, companies, or even entire Industries while damaging, or destroying others.