The following paragraphs contains a variety of errors, potentially involving spelling, grammar, capitalization, punctuation, abbreviation, number style, word division, or vocabulary.

Identify them using whatever markup method your instructor requests.

Relationship marketing looks beyond individual transactions with a view toward customer lifetime value CLV.

Whichh is the total sum cumulative profit that a given customers is likely to generate for your company over the lifespan (predicted) of the customer relationship.

Smart business knows to look at Lifetime Value, rather than trying to maximize the profit from each & every isolated transactions. It’s because keeping your current existing customers is usually a much-cheaper and easier then finding new customers. Also satisfied customers are the best promotion a company can hope for.

Particularly given the power of Social Media and Social Commerce. One of the most significant goals of relationshipmarketing is customer loyalty, the degree which customers continue to buy from a particular retailer or buy the products offered by a particular manufacturers. However this notion of loyalty is even more important in the opposite direction: Customers will continue to buy from a company only if the company is loyal to them, year in and year out, by meeting their needs and to treat them with fairness and respect.