The managing director (MD) of a medium-sized company experiencing difficulties at the beginning of an economic downturn wrote the following message on the blog used by employees. Using the principles you have learned with regard to concise and clear writing, analyze what you think the MD is trying to convey to the employees. Rewrite the message to be clearer and be prepared to discuss the ethics of the MD’s choice of medium for the message.

Colleagues, You are all aware of the incredibly difficult trading conditions that we are currently operating in and how our customers are placing massive pressure on us to increase our discounts, reduce our costs, and improve our delivery times so that they get a better deal out of us. This incredible pressure is having a hugely detrimental effect on our financial position among our competitors, and we are constantly losing ground in the market. This means that if we do not respond with a stronger effort, we are going struggle massively with overheads, which means it is likely that we will have to take some uncomfortable staffing decisions shortly in order to keep going.