Which of the following is the best characterization of etiquette in today’s business environment?

a. Business etiquette is impossible to generalize because every company has its own culture; you have to make it up as you go along.

b. With ferocious international competition and constant financial pressure, etiquette is an old-fashioned luxury that businesses simply can’t afford today.

c. Ethical businesspeople don’t need to worry directly about etiquette because ethical behavior automatically leads to good etiquette.

d. Etiquette plays an important part in the process of forming and maintaining successful business relationships.