You have been asked to create a team of four people within an organization to develop an internal company blog. Your role is to create an environment that supports the proactive use of the blog by employees. The objective is to create ideas, help foster a sense of belonging, and engage the employees in the functioning of the business. Choose a team of four colleagues following the guidelines in this chapter for selecting collaborators, and work together to develop a set of guiding principles you will all follow to produce engaging and vibrant content.