You work in marketing for a building company that makes modern homes for young professional couples in your country. It is a tough and competitive market, but you think you have come up with a way of creating a unique selling proposition—everything will be sourced domestically, and you will stop using any overseas products or materials.

Your task: Create a proposal that outlines how you might go about doing this. Choose 8–10 key building components and research whether these are available from domestic manufacturers.

Once you have done this, assess whether the proposal is viable and suggest how it might be a USP.