2. Apply the value chain model to a mail-order company such as L.L.Bean (www.llbean.com). What is its
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2. Apply the value chain model to a mail-order company such as L.L.Bean (www.llbean.com). What is its competitive strategy? Describe the tasks L.L.Bean must accomplish for each of the primary value chain activities. How does L.L.Bean’s competitive strategy and the nature of its business influence the general characteristics of its information systems?
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