2. Read CE16, Database Marketing. Using an example, explain how Safeway could use RFM analysis. There is

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2. Read CE16, “Database Marketing.” Using an example, explain how Safeway could use RFM analysis.

There is little evidence, though, that Safeway is using RFM analysis. Explain why this might be so.

Write a one-page memo explaining the advantages to Safeway of using RFM.

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Experiencing MIS

ISBN: 9780136078685

2nd Edition

Authors: David Kroenke

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Question Posted: Jul 15, 2024 10:13 AM

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2. Read CE16, Database Marketing. Using an example, explain how Safeway could use RFM analysis. There is

Question:

Step by Step Answer:

Experiencing MIS

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