3. Describe market-basket analysis and explain how Safeway could perform such an analysis using its club-card data. Suppose the lift of high-quality dog food and premium wine is 3.4. Explain what this means. Describe four possible ways that Safeway could use this information. As a team, rank the four possibilities from best to worst and justify your ranking. Explain why Safeway could perform a market-basket analysis without the club-card program.