4. If you were purchasing magazine advertising space for a marketer of running shoes, such as Nike,...
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4. If you were purchasing magazine advertising space for a marketer of running shoes, such as Nike, ASICS, or New Balance, what factors would you consider?
Would your media plan be limited to running magazines or would you run ads in other types of publications?
Explain. (LO 12-3, 12-5)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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