3. Find an example of a business or health care magazine and analyze the market that reads...
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3. Find an example of a business or health care magazine and analyze the market that reads this publication.
Discuss the types of companies that might advertise in this magazine. (LO 12-1, 12-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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