Develop the business case: The blog worked.

Salespeople loved it because Dee gave them the latest news on what sales strategies were working, what the competition was doing, where the competition was vulnerable, and she told stories of superior efforts of particular salespeople.

a. How could Dee's blog give Emerson a competitive advantage over the competition?

b. What information might Dee provide during the sales season?

c. How did having the blog enhance Dee’s position vis-a-vis the sales force?

d. How did the blog save Dee time?

e. How did the blog save the time of the sales force?

 LO.1