if Explain why the business process shown in Figure 7-5 is a cross-functional rather than a functional
Question:
if Explain why the business process shown in Figure 7-5 is a cross-functional rather than a functional process.
Use the swim lanes in Figure 7-7 to support your answer.
Majestic’s competitive strategy is to form quality relationships with quality customers. Given that strategy, it would seem that Majestic is a perfect candidate for a CRM application that would make it “customercentric.”
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