Search the Web to investigate the following products: Act!, Goldmine, Microsoft Dynamics CRM, and Oracle CRM. Considering
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Search the Web to investigate the following products: Act!, Goldmine, Microsoft Dynamics CRM, and Oracle CRM. Considering Majestic’s strategy, the nature of its business, its size, and its budget, which
(if any) of these products would you recommend for Majestic to acquire? If none of them, how should Majestic keep track of its customers and its relationships with those customers so as to accomplish its competitive strategy? ‘
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