What are the long-term consequences of showrooming? Do they matter?

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Experiencing MIS

ISBN: 9780133939149

6th Edition

Authors: David M Kroenke, Randall J Boyle

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Question Posted: Jul 12, 2024 03:03 AM

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How would you advise senior managers of brick-and-mortar stores to respond to showrooming?
In your opinion, are consumers behaving unethically when they showroom? Use both the categorical imperative and utilitarianism in your answer.
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What are the long-term consequences of showrooming? Do they matter?

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Experiencing MIS

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