2 The ability of a business firm to consistently outperform its rivals is called (a) vertical integration

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2 The ability of a business firm to consistently outperform its rivals is called

(a) vertical integration

(b) competitive advantage

(c) strategic intent

(d) core competency

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Exploring Management

ISBN: 9781119874935

1st Asia-Pacific Edition

Authors: John R. Schermerhorn

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