A fi rm that wants to compete with rivals by selling a very-low-priced product in a broad

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A fi rm that wants to compete with rivals by selling a very-low-priced product in a broad market would need to successfully implement a ___________ strategy.

(a) retrenchment

(b) diff erentiation

(c) cost leadership

(d) diversifi cation

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Exploring Management

ISBN: 9781118620199

4th Edition

Authors: John R. Schermerhorn

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