As a first step to implement her firms strategic plans, the CEO of a business firm would
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As a first step to implement her firm’s strategic plans, the CEO of a business firm would want marketing, manufacturing, and finance executives to develop clear and appropriate _____.
a. Procedures
b. Operational plans
c. Zero-based budgets
d. Forecasts.
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Related Book For
Exploring Management
ISBN: 9781119395805
6th Edition
Authors: John R. Schermerhorn Jr, Daniel G. Bachrach
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