As a first step to implement her firms strategic plans, the CEO of a business firm would

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As a first step to implement her firm’s strategic plans, the CEO of a business firm would want marketing, manufacturing, and finance executives to develop clear and appropriate _____.

a. Procedures 

b. Operational plans 

c. Zero-based budgets 

d. Forecasts. 

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Exploring Management

ISBN: 9781119395805

6th Edition

Authors: John R. Schermerhorn Jr, Daniel G. Bachrach

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